How often AI answer engines name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. It is measured as a share of recorded answers, weighted by position in the list and by citation, across ChatGPT, Perplexity, Gemini and Google AI Overviews.
What it is not
It is not search ranking. A page can rank first on Google and be absent from the AI answer, because the answer was written from a roundup that does not list the company. It is not brand awareness; a company everyone in the trade knows can be absent from the engines' shortlists if the pages the engines read do not name it.
How it is scored here
Every buyer question goes to every engine. An answer naming the company scores by position, first named counting most, and by whether the company's own site was cited. The score is the weighted share across all answers, out of 100, with the engines that returned no answer left out of the denominator and named in the report's header.
The term behind it: Answer engine
A system that answers a question with a written answer rather than a list of links: ChatGPT with web search, Perplexity, Google's AI Overviews and AI Mode, Gemini with search grounding.
The report scores four: ChatGPT with web search, Perplexity, Gemini with Google Search grounding, and Google AI Overviews. Each is asked every question with the buyer's country set and scored separately, so the split between engines is visible. Answer engine, in full.
Read next
AI visibility · How the AI visibility score works · What the report looks like
Ask it about your own company
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.