Are your competitors visible in AI?
Your buyers may already be asking an assistant who to use. If a rival is being recommended and you are not, there is a reason, and it is readable: the answer names its sources.
Find the gaps
We ask the questions your buyers ask, on every engine, and record who gets recommended when you are not.
Fix what decides it
Site structure and schema on your own pages; the brand facts, profiles and third-party sources the engines read before they answer.
Ask again
The same questions, the same engines, thirty days later, with the before and after side by side. No estimate of a lift we have not measured.
SEO, AEO and GEO: what each one does
Buyers now split their research between a list of links and an answer, and each one reads your website differently.
Ranks your pages in Google and Bing. The buyer still has to click through and read.
- Where you appear
- Search result pages
- What it takes
- Keywords, technical health and links
Gets one of your pages quoted when a buyer asks a direct question.
- Where you appear
- Direct answers, featured snippets and AI Overviews
- What it takes
- Answer-first pages, FAQ content and schema
Gets your brand named when an engine builds a recommendation out of sources from across the web.
- Where you appear
- ChatGPT, Perplexity, Gemini, Copilot and Claude
- What it takes
- Citations on trusted third-party sites, consistent brand facts and llms.txt
We run AEO and GEO together, because one buyer question usually needs both: a page on your site that answers it, and an outside source that names you.
What the GEO work is
Four areas, and only the last of them is on your own domain. An engine builds its recommendation from pages it trusts, and most of those belong to somebody else.
We record which sites the engines cite for your category and mark every source that never names you. That list is the campaign.
The roundups, directories and publications behind the answers, pitched with your approval. Review profiles such as G2 and Capterra, claimed and filled.
Your description, category and product names read the same on your site, your profiles and your markup, so an engine reading three sources sees one company.
An llms.txt file, and confirmation that the AI crawlers can actually fetch the pages you want quoted. Checked, not assumed.
The engines this is measured on
Each one picks its sources differently, so every buyer question is put to all four in the free check, and the two that cannot be measured at scale are covered by the work.
Answers from training data and from live web search, with links to the pages it read.
in the free checkRuns a live search for every question and lists its sources under the answer.
in the free checkGrounds its answers in Google Search results.
in the free checkThe AI summary above the regular results, with the pages behind it linked.
in the free checkBuilt on the Bing index, so your pages have to be indexed in Bing as well as Google.
covered in the workSearches the web and cites the pages it reads.
covered in the workWhat before and after looks like
Example data. An illustration of the shape, not a client result.
The rescan is the same fifteen questions on the same four engines, and it is published to your own report page. If nothing moved, that month is free; if the quarter ends with no more questions naming you, we keep working at no fee: the terms are on the pricing page.
Who hires a GEO agency
It starts with the free check: about three minutes, no card, and it shows who the engines name in your category today.
Questions about GEO services
What is generative engine optimisation?
The work that gets your business named when ChatGPT, Perplexity, Gemini or Google's AI Overviews build a recommendation for your category. Most of what decides that answer sits outside your website: the review profiles, roundups, directories and threads the engine reads first. GEO is the work on those, and on the brand facts that have to match across all of them.
What is the difference between SEO, AEO and GEO?
SEO ranks your pages in a list of links. AEO gets one of your pages quoted as the answer to a direct question. GEO gets your brand named inside an answer the engine wrote from other people's pages. A site with good SEO has a head start on both, because Gemini and AI Overviews build from the search index.
Which engines do you work on?
The free check measures ChatGPT with web search, Perplexity, Gemini and Google AI Overviews, because those four can be measured honestly at scale. Copilot and Claude are covered by the work itself: Copilot reads the Bing index and Claude reads the live web, so the same citations and the same crawler access decide both.
Which sources actually matter?
The ones cited for your questions, which differ by category and are listed in your report. Across the runs we have published, a review site or directory was among the six most-cited sources in half of them; for one software category G2 was cited in 10 of 36 answers. We work the list your own answers produce, not a general list of high-authority sites.
How long does GEO work take to show up?
The technical half - crawler access, llms.txt, schema - can be read within days, because the engines fetch live. A citation on someone else's page takes weeks: the page has to be written or pitched, published, and then read by an engine. The day-30 rescan is when we show you which of the two moved.
Can you guarantee my business appears in AI answers?
No, and nobody can: the answer is rewritten on every ask and no placement is for sale in any of these engines. What we can do is move the things that decide it and measure the result on the same questions. If a month's rescan shows no movement, that month is free; and if you are not named in more of your questions by day 90, we keep working at no management fee until you are.
Do I still need SEO?
Yes. Gemini, AI Overviews and Copilot build answers out of search indexes, so a page that already ranks is a page that gets cited more often. GEO does not replace that work; it goes after the answer the buyer sees before they ever reach a list of links.
How is this different from an AI visibility tool?
A tool shows you the number and your team does the work. Here the number is free and the work is the product. The <a href="/ai-visibility-tools">tools comparison</a> says when a dashboard is the better buy.
How we get your company into AI answers
- 01
Read the answers
Your buyers' questions, put to ChatGPT, Perplexity, Gemini and AI Overviews. Who is named, in what order, which pages each engine cites.
- 02
Find the sources
The pages the engines cited, ranked by how many of your questions they decide. That list is the work.
- 03
Publish the gap
We write the page that answers the question you are missing from and ship it to your domain.
- 04
Earn the citation
Listings claimed, the sites the engines already trust pitched, and the same questions asked again at day 30 until the answer names you.
See which sources decide your category
Free check, about three minutes, no card: the questions, the rivals and the sources behind them.