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Guides

Guides

How the engines choose who to name, and what to do about it. Written from recorded answers, not from theory.

Updated September 2026 · by Monish

Read

How to get your company mentioned by ChatGPT
Four steps: find the questions you are missing from, make your site quotable, get named where the engines read, measure again.

AEO vs SEO: what changes and what carries over
The unit, what decides it, where you are, and how each is measured, side by side.

The generative engine optimisation checklist
Thirteen checks on your own site and seven things to do on other people's pages.

What eight AI visibility runs showed
Eight companies, 277 answers, September 2026: the median company named in 23.5% of answers, local beating global, readiness not predicting visibility.

How many reviews before AI recommends you?
No threshold, but a review site per category that the engines cite, with the counts from the runs.

ChatGPT Ads: setup, conversion tracking and billing
OpenAI Ads Manager as of September 2026, from an account we run: countries, the pixel and the event shapes that validate, thresholds and minimum budgets.

Claude ads: there are none
Anthropic's no-ads pledge, what it means for a business that wants to be recommended, and the five things that decide it.

The AI visibility glossary
The terms as the report uses them, one paragraph each.

Questions, answered first
Does ChatGPT recommend my business, why my competitor and not me, does blocking GPTBot matter: twenty questions, a paragraph each.

AI visibility by industry
The questions buyers ask, the sources the engines read and the checks that matter, one page per trade.

The four engines
How ChatGPT, Perplexity, Gemini and Google AI Overviews each read, cite and answer.

AI visibility by country
What changes when the buyer is in the UAE, India, the UK and five more.

How it works

How we get your company into AI answers

  1. 01

    Read the answers

    Your buyers' questions, put to ChatGPT, Perplexity, Gemini and AI Overviews. Who is named, in what order, which pages each engine cites.

  2. 02

    Find the sources

    The pages the engines cited, ranked by how many of your questions they decide. That list is the work.

  3. 03

    Publish the gap

    We write the page that answers the question you are missing from and ship it to your domain.

  4. 04

    Earn the citation

    Listings claimed, the sites the engines already trust pitched, and the same questions asked again at day 30 until the answer names you.

Prompt"Best payroll software for a 50-person company in Dubai?"The answer names three companies. If yours is not one of them, that is the gap we close.

Or skip the reading and measure

Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.

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