Thirteen checks on your own site, an afternoon's work: AI crawlers allowed, robots.txt, sitemap, llms.txt, JSON-LD with Organization, Product or Service and FAQ blocks, title, description, Open Graph, canonical, HTTPS. Then seven things on other people's pages, which is where being named is decided. Crawler access first; it undoes everything else if wrong.
Your own site: thirteen checks, one afternoon
| Check | What passes |
|---|---|
| AI crawlers allowed | No site-wide Disallow for GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended, ClaudeBot or CCBot |
| robots.txt present | And it names the crawlers explicitly |
| XML sitemap | Declared in robots.txt, with lastmod dates |
| llms.txt | Name, one-line summary, the pages worth reading |
| JSON-LD on the home page | Any structured data at all |
| Organization schema | Name, legal name, logo, contact point, sameAs profiles |
| Product or Service schema | What you sell, declared |
| FAQ schema | Your buyers' questions, answered in a sentence each |
| Page title | Says what the company is, not a slogan |
| Meta description | One factual sentence: what, for whom |
| Open Graph tags | Title, description, image |
| Canonical URL | One address per page |
| HTTPS | Everywhere, with redirects |
These are the report's thirteen technical checks; the weights are here. Four of the files can be generated from your pages in one go.
Other people's pages: where the score is
| Item | What it means |
|---|---|
| Comparison pages on your site | 'Us vs the leader', 'Leader alternatives': the pages engines quote for comparison questions |
| Use-case pages in the buyer's words | One per question your buyers actually ask |
| Review profiles filled | G2, Capterra, Trustpilot, Clutch, whichever the engines cite in your category |
| Directory listings claimed | The roundups and directories cited for your questions |
| Community answers | Genuine replies where your buyers' questions are asked |
| Editorial mentions | The publications the engines cite; a campaign, measured in weeks |
| A rescan on the same questions | Monthly, so movement is measured and not felt |
Order them by how fast they land: profiles and listings in days, community answers in weeks, editorial in months. The report ranks the specific ones for your category by impact against effort.
The order to do it in
- Measure: which questions name a competitor and not you, and which sources decided it.
- Your own site: the thirteen checks, then the comparison and use-case pages.
- The sources: profiles, listings, threads, then mentions.
- Measure again on the same questions, thirty days on.
Questions about the list
How many of these does the report check?
The thirteen under 'your own site' are the report's technical checks, weighted the same way. The rest are what the report's fixes and a monthly plan are made of.
Which one matters most?
Crawler access. A site-wide block on GPTBot undoes every other item on the list, which is why it carries six times the weight of a canonical tag in the score.
Can I do this without an agency?
The first thirteen, yes, in an afternoon, and the <a href="/tools/aeo-kit-generator">generator</a> writes four of the files. The rest is monthly work on other people's pages, which is what a plan is.
Run the thirteen checks on your site now
The free check runs them all, then asks four engines whether they name you at all.