Glossary

AI visibility

How often AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. Measured as a share of recorded answers, weighted by position in the list and by citation.

Updated September 2026 · by Monish

Definition

How often AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. Measured as a share of recorded answers, weighted by position in the list and by citation.

In the report

The first of the report's two scores, out of 100. Every buyer question is put to every engine; an answer that names the company scores by position (first named counts most) and by whether the company's own site was cited. The score is the weighted share across all recorded answers, with the engines that answered nothing left out of the denominator and named in the header.

How to move it

Get named in the answers you are absent from, in the order the sources decide: the review or directory profile the engines cite, then your own pages stated plainly, then the third-party pages. The report's gap table lists the questions and who took each; the plans work through them.

See AI visibility measured on your site

Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.

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