Definition
How often AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. Measured as a share of recorded answers, weighted by position in the list and by citation.
In the report
The first of the report's two scores, out of 100. Every buyer question is put to every engine; an answer that names the company scores by position (first named counts most) and by whether the company's own site was cited. The score is the weighted share across all recorded answers, with the engines that answered nothing left out of the denominator and named in the header.
Worked example
A UAE gym chain, scanned in September 2026 on 28 usable answers across three engines, was named in 25 of them and its own site was cited in 23. Weighting each named answer by position and by the citation and averaging over all 28 gives a visibility score of 83. An AI email marketing tool scanned the same month was named in 9 of 36 answers, cited in 7, and scored 21; the rival named most, Brevo, was in 15 answers and scored higher on the same arithmetic. The report prints both numbers, so 21 reads against the rival and not against an imaginary 100.
How to move it
Get named in the answers you are absent from, in the order the sources decide: the review or directory profile the engines cite, then your own pages stated plainly, then the third-party pages. The report's gap table lists the questions and who took each; the plans work through them.
Where it shows up
How much does it cost to improve AI visibility? Measuring it is free here. Doing the work is monthly: the plans on this site are $299, $699 and $1,499 a month, the same prices the tracking platforms charge for a dashboard, with the work included and four engines at every tier. Each is defined by a goal in buyer questions won, with rescans.
What is share of voice in AI search? The percentage of recorded answers to a category's buyer questions that name a given company. One answer can name several companies, so the shares in a category do not add to 100. A company with 1.5 times the next company's share leads the category's answers; the report calls that posture 'leader'.
See AI visibility measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.