Yes, and it is the easiest engine to work with, because every claim in its answer carries a numbered source. The page that put a rival in the answer is visible, so the fix is specific. Perplexity also reads forums and community threads more readily than the other engines, which opens a route that does not run through editors.
What Perplexity rewards
The direct answer at the top of the page, in the question's words. A page that answers 'how much does X cost' in its first sentence is cited; one that gets there in the fourth paragraph is not. And presence in the threads: a Reddit post titled 'best X for Y' is often source one.
What to allow
PerplexityBot in robots.txt. Perplexity-User, the live fetch on a user's behalf, does not always honour robots.txt, by Perplexity's own account.
The term behind it: AI visibility
How often AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. Measured as a share of recorded answers, weighted by position in the list and by citation.
The first of the report's two scores, out of 100. Every buyer question is put to every engine; an answer that names the company scores by position (first named counts most) and by whether the company's own site was cited. The score is the weighted share across all recorded answers, with the engines that answered nothing left out of the denominator and named in the header. AI visibility, in full.
Read next
AI visibility on Perplexity · Citation · AI crawler access checker
Ask it about your own company
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.