Definition
A question a person asks an engine while choosing a supplier: 'best X for Y', 'A vs B', 'A alternatives', 'X for a 40-person team'. The report derives about fifteen from a company's own website.
In the report
About fifteen per company, derived from its own website in four buckets: product ('which X do Y'), niche ('X for a company like ours'), head term ('best X') and comparison ('A vs B', 'A alternatives'). Each is asked with the market set and listed in the report with who was named.
How to move it
The questions are yours to add to on a plan: the ones your sales team hears, in the buyer's words. The rescan then measures them month on month.
See buyer question measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.