Definition
A question a person asks an engine while choosing a supplier: 'best X for Y', 'A vs B', 'A alternatives', 'X for a 40-person team'. The report derives about fifteen from a company's own website.
In the report
About fifteen per company, derived from its own website in four buckets: product ('which X do Y'), niche ('X for a company like ours'), head term ('best X') and comparison ('A vs B', 'A alternatives'). Each is asked with the market set and listed in the report with who was named.
Worked example
For a stainless steel fabricator the report wrote 14 questions, among them 'stainless steel conveyor for food processing', 'stainless steel tank for hygienic processing' and 'custom stainless steel fabrication for food processing plants'. It dropped the site's own 'our capabilities' phrasing, because nobody types that into ChatGPT. Each question was asked once per engine, 48 calls in all, and the whole list is printed in the report so the reader can judge whether it matches the business.
How to move it
The questions are yours to add to on a plan: the ones your sales team hears, in the buyer's words. The rescan then measures them month on month.
Where it shows up
What is share of voice in AI search? The percentage of recorded answers to a category's buyer questions that name a given company. One answer can name several companies, so the shares in a category do not add to 100. A company with 1.5 times the next company's share leads the category's answers; the report calls that posture 'leader'.
Does ChatGPT recommend my business? Only if the pages it reads for your buyers' questions name you. ChatGPT with web search assembles its shortlist from review sites, roundups and comparison articles fetched for that question; it has no list of businesses of its own. The way to know is to ask it the questions your buyers ask, with your.
See buyer question measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.