Definition
In a buyer question where the company is absent, the company the engine named in its place. The report's 'where competitors win' table is a list of these.
In the report
The 'where competitors win' table: for each buyer question you were absent from, the company the engine named in your place, and how. Sorted by buyer intent so the comparison and niche questions, where the loss costs most, come first.
Worked example
'Best OTT release tracker for streaming fans' on Perplexity named JustWatch and two others, and not the tracker being scanned. That answer is one lost question, and JustWatch is its winner. In that run JustWatch was named in 45% of all answers and the company in 13%. The report's gap table lists every such question with its engine and its winner, sorted by how close the buyer was to choosing, so 'best site for tracking OTT releases' sits above 'what is an OTT release calendar'.
How to move it
Each row is a fix: find which page put the rival there (the citations show it) and be on that page, or write the page that answers the question better.
Where it shows up
Do Google AI Overviews use the same ranking as search? Mostly. An AI Overview is written from the pages Google ranks for the query and related ones, so a page that ranks well is the page that gets quoted. But the overview is not shown for every query, the set changes month to month, and the companies named are those on the ranked pages,.
Does schema markup help with AI search? It helps the engine read you correctly when it fetches you: Organization schema ties your name to a legal entity, Product or Service schema declares what you sell and to whom, FAQ schema gives it the sentence to quote. It does not get you named for questions where your site is not fetched. Four.
See named instead measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.