Definition
In a buyer question where the company is absent, the company the engine named in its place. The report's 'where competitors win' table is a list of these.
In the report
The 'where competitors win' table: for each buyer question you were absent from, the company the engine named in your place, and how. Sorted by buyer intent so the comparison and niche questions, where the loss costs most, come first.
How to move it
Each row is a fix: find which page put the rival there (the citations show it) and be on that page, or write the page that answers the question better.
See named instead measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.