Definition
In an answer that names both, the rival placed above you. A loss the report counts alongside absences.
In the report
A loss counted alongside absence: the answer named you, but named a rival first. The report's gap table marks these 'ahead' and the sharpest-threat line is built from them.
Worked example
A mobile banking app was named in 11 of 32 answers, but on the investing and crypto questions the engines reached for Robinhood first. A company named fourth still counts as present, so it lifts the score, but position is weighted: first place is worth twice as much as fourth. Overall the app led its share of voice (34% against Robinhood's 16%), which is why its report read 'you lead' on the cover and still listed five lost questions.
How to move it
Order in an answer follows the order in the sources. Being first in the roundup the engine reads most, or having the comparison page the engine quotes, moves you up.
Where it shows up
Do Google AI Overviews use the same ranking as search? Mostly. An AI Overview is written from the pages Google ranks for the query and related ones, so a page that ranks well is the page that gets quoted. But the overview is not shown for every query, the set changes month to month, and the companies named are those on the ranked pages,.
Does schema markup help with AI search? It helps the engine read you correctly when it fetches you: Organization schema ties your name to a legal entity, Product or Service schema declares what you sell and to whom, FAQ schema gives it the sentence to quote. It does not get you named for questions where your site is not fetched. Four.
See named ahead measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.