Definition
In the report, the rival named ahead of you most often when you both appear: the company buyers are actually weighing you against, as opposed to the one with the largest share.
In the report
One line in the report: the rival named ahead of you most often when both of you appear. It is often not the company with the largest share; it is the one buyers are told to prefer when they are already considering you.
How to move it
A comparison page on your site against this company, honest about where each wins, is the page the engines quote for the 'you vs them' question.
See sharpest threat measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.