Definition
The percentage of recorded answers that name a given company. One answer can name several, so the shares in a category do not add to 100.
In the report
For each company in the answers, the percentage of recorded answers naming it. Shown as a table of you and the rivals discovered for your market. One answer can name several companies, so the column does not add to 100; a leader with 1.5 times the next company's share is a leader, and the report's opening says so.
Worked example
Across 36 usable answers for an AI email marketing tool, the company was named in 9 (25%), Brevo in 15 (42%), Omnisend in 6 and GetResponse in 4. One answer can name several companies, so the rows do not add to 100. Head-to-head against Brevo is 9 divided by (9 + 15), which is 38%; the report prints that formula beside the number so it can be checked by hand.
How to move it
Share moves when you are added to answers you were absent from. It does not move by improving the site alone, since most answers are written from other people's pages.
Where it shows up
What is share of voice in AI search? The percentage of recorded answers to a category's buyer questions that name a given company. One answer can name several companies, so the shares in a category do not add to 100. A company with 1.5 times the next company's share leads the category's answers; the report calls that posture 'leader'.
Does AI visibility matter for a business in the UAE? Yes, and the answers are different from anywhere else. Asked for the UAE, the engines read UAE pages: Google Maps, the regulator registers (DHA, RERA, the FTA), noon and dubizzle, Bayut, the Gulf press. They answer per emirate, and a growing share of consumer questions are in Arabic, which few sites answer. The UAE.
See share of voice measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.