Asked in the US about commercial cleaning companies, the engines read the Google map pack and Yelp and Bid boards and procurement portals first. There is no federal cleaning licence, so the engines check the things a US buyer's procurement form asks for: the certificate of insurance and the janitorial bond, E-Verify and background-check policy, OSHA and bloodborne-pathogen training, and the CIMS certification for the larger contracts. Publish the price per square foot per month by building type and frequency, the hourly rate for day porters, and the minimum contract.
What US buyers ask the engines about commercial cleaning companies
The metro is in the sentence, and so is the brand, the licence or the size when the trade has one. Six of the questions the report puts to the four engines for a commercial cleaning company in the United States:
| Kind | The question, as asked |
|---|---|
| Head term | best commercial cleaning company in Atlanta for a 20,000 square foot office |
| Product | which janitorial companies do medical office cleaning with OSHA compliant waste handling |
| Niche | night janitorial service in Dallas for a warehouse on a five-night schedule |
| Comparison | in-house janitor versus a contracted janitorial service for a 50-person office |
| Comparison | alternatives to the national janitorial franchises for a single building |
| Niche | post-construction cleaning contractor in Denver for a tenant improvement handover |
The US sources the engines read for commercial cleaning companies
Asked without a country the engines assume the United States, so these are the pages they read by default. For commercial cleaning companies:
| Source | What it decides |
|---|---|
| The Google map pack and Yelp | American facilities managers still start in the map pack for anything under a few buildings |
| Bid boards and procurement portals | SAM.gov for federal contracts, state and municipal bid systems, school district and university vendor lists; a past public award is read as proof you can staff a building |
| ISSA and BSCAI | membership and the CIMS certification, which the engines read as the credential for the compliance and healthcare questions |
| LinkedIn company pages | headcount and years in business, which is how an engine guesses whether a firm can cover 200,000 square feet |
| Angi and Thumbtack | for the small-office end of the market, where the janitorial questions look like home-service questions |
What the engines verify before they name you
There is no federal cleaning licence, so the engines check the things a US buyer's procurement form asks for: the certificate of insurance and the janitorial bond, E-Verify and background-check policy, OSHA and bloodborne-pathogen training, and the CIMS certification for the larger contracts. For healthcare work, add the HIPAA and medical-waste handling language. Put all of it on one compliance page in the buyer's own words, because that page is what an engine quotes when the question names a building type.
The same question, three Americas
The engines answer per metro, from pages that name it. How the questions differ across the country for this trade:
- The Sun Belt office markets: Atlanta, Dallas, Phoenix, Charlotte: growth and turnover, so the questions are about new leases, move-outs and post-construction cleans.
- New York, Chicago and the union markets: questions carry the union and the building's own service rules; the buyer asks who is already approved in the building.
- Government and university towns: DC, Austin, Columbus: procurement-shaped questions, past performance, SAM.gov registration and set-aside status in the sentence.
Spanish
The workforce in this trade is largely Spanish-speaking, and the recruiting half of your site benefits from Spanish pages even when the buying half does not. The buying questions are in English almost entirely.
What to publish in dollars
Publish the price per square foot per month by building type and frequency, the hourly rate for day porters, and the minimum contract. Every American janitorial question is a budget question, and 'request a quote' loses every one of them to a franchise page that printed a range.
The names a US buyer already knows
Jan-Pro, Anago, Stratus Building Solutions, ABM Industries, SBM Management: the names a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'local versus X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, with the market set to the United States.
3 metros, one page each
| Metro | A question a buyer there asks |
|---|---|
| Atlanta | commercial cleaning company in Atlanta for a 20,000 square foot office |
| Dallas | commercial cleaning company in Dallas for a medical office |
| Chicago | commercial cleaning company in Chicago for a downtown office floor |
Each one carries the licensing authority for this trade in that state, the utility programme or register the question names, the suburbs that carry the volume, and a dollar figure for that metro. A city page with none of that would be a thin copy of this one, so the metros written up are the ones where there is something to say.
What a month of work looks like in the US
The Grow plan's goal for a commercial cleaning company here: get named in the five building-type-and-metro questions where a franchise network or a national facilities firm is named and no local contractor is. The work starts with The Google map pack and Yelp, then the pages of yours the engines quote, per metro and, where the trade needs it, in Spanish, with a rescan on the same questions at month's end. The plans are priced on the home page.
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Questions
What do the engines check before naming a commercial cleaning company in the US?
There is no federal cleaning licence, so the engines check the things a US buyer's procurement form asks for: the certificate of insurance and the janitorial bond, E-Verify and background-check policy, OSHA and bloodborne-pathogen training, and the CIMS certification for the larger contracts.
Are these questions asked in Spanish?
The workforce in this trade is largely Spanish-speaking, and the recruiting half of your site benefits from Spanish pages even when the buying half does not. The buying questions are in English almost entirely.
What price should be on the page?
Publish the price per square foot per month by building type and frequency, the hourly rate for day porters, and the minimum contract. Every American janitorial question is a budget question, and 'request a quote' loses every one of them to a franchise page that printed a range.
See who the engines name in the US
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.