Asked in the US about HVAC contractors, the engines read the Google map pack and Angi, Thumbtack and HomeAdvisor first. The engines check two things before they name an American HVAC contractor: the state licence, which for this trade is a real licence in Texas, Florida, California, Georgia and most others, and EPA Section 608 certification for anyone handling refrigerant. Publish the diagnostic or trip fee, the replacement range by tonnage and SEER tier, and the financing terms with the APR.
What US buyers ask the engines about HVAC contractors
The metro is in the sentence, and so is the brand, the licence or the size when the trade has one. Six of the questions the report puts to the four engines for an HVAC contractor in the United States:
| Kind | The question, as asked |
|---|---|
| Head term | best HVAC company in Phoenix for a same day AC repair |
| Product | which HVAC contractors install heat pumps and file the 25C tax credit paperwork |
| Niche | HVAC company in Houston that services Mitsubishi mini splits |
| Comparison | repair or replace a 15-year-old AC unit in Texas |
| Comparison | local HVAC company versus the national AC replacement chains |
| Niche | commercial HVAC contractor in Chicago with 24-hour rooftop unit service |
The US sources the engines read for HVAC contractors
Asked without a country the engines assume the United States, so these are the pages they read by default. For HVAC contractors:
| Source | What it decides |
|---|---|
| The Google map pack | three names with a score, a review count and the words of the newest reviews; this is where an American HVAC answer comes from |
| Angi, Thumbtack and HomeAdvisor | the engines read their metro category pages as the roster of contractors and quote the badge next to the Maps score |
| Manufacturer dealer locators | Carrier Factory Authorized Dealer, Trane Comfort Specialist, Lennox Premier Dealer, Mitsubishi Diamond Contractor; brand questions are answered from these lists and nowhere else |
| The state licence lookup | Texas TDLR air conditioning contractor, Florida DBPR CAC licence, California CSLB C-20; the engines check a claim against the state's own search |
| Reddit r/hvacadvice and Nextdoor | the repair-or-replace and who-did-you-use questions, quoted with the contractor names in the thread |
What the engines verify before they name you
The engines check two things before they name an American HVAC contractor: the state licence, which for this trade is a real licence in Texas, Florida, California, Georgia and most others, and EPA Section 608 certification for anyone handling refrigerant. NATE certification is read as a quality signal rather than a requirement. State the licence number, the state, and the 608 and NATE certifications in words on the site: a licence the engines cannot verify is treated as absent.
The same question, three Americas
The engines answer per metro, from pages that name it. How the questions differ across the country for this trade:
- The Sun Belt: Phoenix, Dallas, Houston, Tampa, Las Vegas: cooling questions all year, replacement rather than repair, and price sensitivity; 'how much is a new AC unit' is asked here more than anywhere and answered from published ranges.
- The Northeast and Midwest: Boston, Chicago, New York, Minneapolis: heating, boilers and heat pump conversion questions, with the utility rebate and the tax credit in the sentence.
- The West Coast: Los Angeles, Seattle, Portland: heat pump and mini split questions driven by new building rules and by wildfire-season air quality, plus the state rebate programmes.
Spanish
Home services carry the highest share of Spanish-language questions of any trade in the US, and in Texas, Florida, California and Arizona it is a large share. The engines answer in the language of the question from pages in that language, and almost no HVAC contractor has one. A Spanish version of the service and pricing pages, with hreflang, wins those questions against nearly no competition.
What to publish in dollars
Publish the diagnostic or trip fee, the replacement range by tonnage and SEER tier, and the financing terms with the APR. 'AC replacement cost in <city>' is answered from the contractors who printed a range, and an engine that finds none prints the national average from a content site instead.
The names a US buyer already knows
Service Experts, ARS / Rescue Rooter, One Hour Heating & Air Conditioning, Comfort Systems USA, Aire Serv: the names a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'local versus X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, with the market set to the United States.
5 metros, one page each
| Metro | A question a buyer there asks |
|---|---|
| Phoenix | best AC repair company in Phoenix open on Sunday |
| Houston | best AC repair in Houston after a power outage |
| Dallas | best HVAC company in Plano for a full system replacement |
| Tampa | best AC company in Tampa for a same day repair |
| Las Vegas | best AC repair in Las Vegas open now |
Each one carries the licensing authority for this trade in that state, the utility programme or register the question names, the suburbs that carry the volume, and a dollar figure for that metro. A city page with none of that would be a thin copy of this one, so the metros written up are the ones where there is something to say.
What a month of work looks like in the US
The Grow plan's goal for an HVAC contractor here: get named in the five 'HVAC company in <metro>' and brand-dealer questions where a lead platform or a national chain is named and you are not. The work starts with The Google map pack, then the pages of yours the engines quote, per metro and, where the trade needs it, in Spanish, with a rescan on the same questions at month's end. The plans are priced on the home page.
Read next
HVAC contractors, everywhere · The US market · Plumbers in the US · Electricians in the US · Roofers in the US
Questions
What do the engines check before naming an HVAC contractor in the US?
The engines check two things before they name an American HVAC contractor: the state licence, which for this trade is a real licence in Texas, Florida, California, Georgia and most others, and EPA Section 608 certification for anyone handling refrigerant.
Are these questions asked in Spanish?
Home services carry the highest share of Spanish-language questions of any trade in the US, and in Texas, Florida, California and Arizona it is a large share. The engines answer in the language of the question from pages in that language, and almost no HVAC contractor has one. A Spanish version of the service and pricing pages, with hreflang, wins those questions against nearly no competition.
What price should be on the page?
Publish the diagnostic or trip fee, the replacement range by tonnage and SEER tier, and the financing terms with the APR. 'AC replacement cost in <city>' is answered from the contractors who printed a range, and an engine that finds none prints the national average from a content site instead.
See who the engines name in the US
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.