Asked in the US about recruitment and staffing agencies, the engines read Google and Indeed company pages and Industry rankings first. Most states do not license staffing, but the engines check the things a US employer's procurement asks for: the certificate of insurance, workers' compensation, E-Verify, the ACA and co-employment position, and for healthcare staffing the Joint Commission certification. Publish the fee basis: the direct hire percentage, the contract markup or bill rate range, the guarantee period and the average time to fill.
What US buyers ask the engines about recruitment and staffing agencies
The metro is in the sentence, and so is the brand, the licence or the size when the trade has one. Six of the questions the report puts to the four engines for a recruitment agency in the United States:
| Kind | The question, as asked |
|---|---|
| Head term | best staffing agency in Chicago for warehouse workers |
| Product | which staffing firms do direct hire recruiting for manufacturing plant managers |
| Niche | nurse staffing agency in Texas with travel contracts and Joint Commission certification |
| Comparison | Robert Half versus a boutique accounting recruiter for a controller search |
| Comparison | contract to hire versus direct hire fees for a software engineer |
| Niche | light industrial staffing agency in Atlanta that can staff 40 people for a second shift |
The US sources the engines read for recruitment and staffing agencies
Asked without a country the engines assume the United States, so these are the pages they read by default. For recruitment and staffing agencies:
| Source | What it decides |
|---|---|
| Google and Indeed company pages | the map pack for the local questions, and the Indeed and Glassdoor company pages, which the engines read for both employers and candidates |
| Industry rankings | Staffing Industry Analysts' lists, Forbes' Best Recruiting Firms, and ClearlyRated's Best of Staffing awards, which the engines quote as rankings because nobody else ranks this trade |
| ASA and NAPS | American Staffing Association membership and the certifications, read as the credential, plus the state licences a few states require |
| the recruiter profiles and the company page; in this trade the engines read the individuals as much as the firm | |
| Your own specialism and fee pages | the roles placed, the industries, the fee percentage, the guarantee period and the time to fill, when stated as numbers |
What the engines verify before they name you
Most states do not license staffing, but the engines check the things a US employer's procurement asks for: the certificate of insurance, workers' compensation, E-Verify, the ACA and co-employment position, and for healthcare staffing the Joint Commission certification. A few states license employment agencies directly. State the insurance, the compliance position and the certifications, because a staffing answer is a risk answer.
The same question, three Americas
The engines answer per metro, from pages that name it. How the questions differ across the country for this trade:
- The logistics and manufacturing belts: Chicago, Atlanta, Dallas, the Inland Empire, Columbus: light industrial and warehouse staffing at volume; the question names the shift, the headcount and the metro.
- The healthcare markets: travel nursing and allied health, where the question names the licence, the state compact and the contract length.
- The professional markets: New York, San Francisco, Boston, Austin: direct hire and contract technology, finance and legal searches, where the fee and the guarantee are the question.
Spanish
Light industrial staffing recruits in Spanish, and candidate-side questions arrive in Spanish in every large metro. Employer questions are in English. A Spanish candidate page fills the pipeline that the employer questions depend on.
What to publish in dollars
Publish the fee basis: the direct hire percentage, the contract markup or bill rate range, the guarantee period and the average time to fill. US employers ask an engine what a recruiter charges precisely because no recruiter will say, and the firm that says is the one quoted.
The names a US buyer already knows
Robert Half, Aerotek, Insight Global, TEKsystems, Randstad: the names a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'local versus X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, with the market set to the United States.
What a month of work looks like in the US
The Grow plan's goal for a recruitment agency here: get named in the five role-and-metro questions where a national staffing brand or a ranking list is named and you are not. The work starts with Google and Indeed company pages, then the pages of yours the engines quote, per metro and, where the trade needs it, in Spanish, with a rescan on the same questions at month's end. The plans are priced on the home page.
Read next
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Questions
What do the engines check before naming a recruitment agency in the US?
Most states do not license staffing, but the engines check the things a US employer's procurement asks for: the certificate of insurance, workers' compensation, E-Verify, the ACA and co-employment position, and for healthcare staffing the Joint Commission certification.
Are these questions asked in Spanish?
Light industrial staffing recruits in Spanish, and candidate-side questions arrive in Spanish in every large metro. Employer questions are in English. A Spanish candidate page fills the pipeline that the employer questions depend on.
What price should be on the page?
Publish the fee basis: the direct hire percentage, the contract markup or bill rate range, the guarantee period and the average time to fill. US employers ask an engine what a recruiter charges precisely because no recruiter will say, and the firm that says is the one quoted.
See who the engines name in the US
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.