Definition
The structured-data format engines read from a page: a script block declaring the Organization, its Products or Services, an Article's author and date. Where an engine learns what a company is without reading the prose.
In the report
Four of the thirteen checks read it: any structured data at all, an Organization with a legal name and contact point, a Product or Service block, and an FAQ block. The schema checker on this site shows what an engine learns from yours.
How to move it
The starter kit generator writes the Organization, WebSite and WebPage blocks from your own pages. Product, Service and FAQ blocks are written by hand, one per thing you sell and one per question buyers ask.
See JSON-LD measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.