Definition
The structured-data format engines read from a page: a script block declaring the Organization, its Products or Services, an Article's author and date. Where an engine learns what a company is without reading the prose.
In the report
Four of the thirteen checks read it: any structured data at all, an Organization with a legal name and contact point, a Product or Service block, and an FAQ block. The schema checker on this site shows what an engine learns from yours.
Worked example
A UAE cloud-kitchen platform, scanned in September 2026, had no Organization schema, no Product or Service schema and no FAQ schema; its readiness score was 73 and its first two fixes were the two schema blocks, each an afternoon. An Organization node with the company's name, address, phone and sameAs links to its LinkedIn and Google profiles gives an engine a fact it can quote without inference; the answers that described the company were reading a news article instead.
How to move it
The starter kit generator writes the Organization, WebSite and WebPage blocks from your own pages. Product, Service and FAQ blocks are written by hand, one per thing you sell and one per question buyers ask.
Where it shows up
What is AI visibility? How often AI answer engines name a company when a buyer asks who to consider in its category, and whether they cite its own pages when they do. It is measured as a share of recorded answers, weighted by position in the list and by citation, across ChatGPT, Perplexity, Gemini and Google AI Overviews.
Why is my competitor in ChatGPT's answer and I'm not? Because a page ChatGPT fetched for that question names them and not you: a review platform where they have more reviews, a roundup they are in, a comparison article, a thread. The engine did not choose them; the page did. The report's citations show which page it was, and that page is the fix.
See JSON-LD measured on your site
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.