Asked for the UAE about logistics and freight companies, the engines read the Dubai Customs broker register and the JAFZA company directory and Logistics Middle East and Gulf News business first. The engines check the Dubai Customs broker licence, the JAFZA or DAFZA presence and, for pharma and food, the GDP and Dubai Municipality certifications. A from-rate per container or per kilo on the lane pages, and a warehousing rate per square metre per month in AED.
What UAE buyers ask the engines about logistics and freight companies
The emirate is in the sentence, and so is the licence, the insurer or the free zone when the trade has one. Six of the questions the report puts to the four engines for a logistics company in the UAE:
| Kind | The question, as asked |
|---|---|
| Head term | best freight forwarder in Dubai for shipping from China |
| Product | which companies offer bonded warehousing in Jebel Ali |
| Niche | 3PL in Dubai for a Shopify brand shipping 2,000 orders a month across the GCC |
| Comparison | sea vs air for a 5-tonne shipment from Dubai to Riyadh |
| Comparison | alternatives to Aramex and DHL for last-mile delivery in the UAE |
| Niche | GDP-certified pharma logistics in Dubai |
The UAE sources the engines read for logistics and freight companies
Asked for the UAE, the engines read UAE pages: the registers, the local directories, the Gulf press. For logistics and freight companies:
| Source | What it decides |
|---|---|
| The Dubai Customs broker register and the JAFZA company directory | a customs broker licence and a JAFZA presence are checked |
| Logistics Middle East and Gulf News business | 'top 3PLs in the UAE' lists and award pages |
| Freightos | rate bands are quoted |
| Google Maps reviews | for last-mile and warehousing questions |
| WCA and IATA member lists | membership is checked |
What the engines check before they name you
The engines check the Dubai Customs broker licence, the JAFZA or DAFZA presence and, for pharma and food, the GDP and Dubai Municipality certifications. 'Jebel Ali' is in most warehousing questions and is matched on pages that name the zone, the square metres and the bonded status.
Dubai, Abu Dhabi, the Northern Emirates
The engines answer per emirate, from pages that name it. How the questions differ for this trade:
- Dubai: Jebel Ali, DAFZA and the Al Quoz warehouses; most questions.
- Abu Dhabi: KIZAD and Khalifa Port; 'Abu Dhabi warehouse' asked by name.
- Sharjah and the Northern Emirates: SAIF Zone, Hamriyah and RAK; price-led and Saudi-lane questions.
Arabic
English for nearly all of it; an Arabic services page helps with the Saudi-lane questions that come from Saudi buyers.
Prices in dirhams
A from-rate per container or per kilo on the lane pages, and a warehousing rate per square metre per month in AED.
The names a UAE buyer already knows
The large names in the trade, DP World, Aramex, Al-Futtaim Logistics, Fetchr, Transguard, are the ones a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'you vs X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, for the UAE market.
What a month of work looks like in the UAE
The Grow plan's goal for a logistics company here: get named in the five lane-and-zone questions where a global carrier is named and no UAE forwarder is. The work starts with The Dubai Customs broker register and the JAFZA company directory, then the pages of yours the engines quote, in English and, where the trade needs it, Arabic, with a rescan on the same questions for the UAE market at month's end. The plans are priced on the home page.
Read next
Logistics and freight companies, everywhere · The UAE market · Manufacturers in the UAE · Fit-out and construction contractors in the UAE · Car dealers and rental firms in the UAE
Questions
Which licence do the engines check for a logistics company in the UAE?
The engines check the Dubai Customs broker licence, the JAFZA or DAFZA presence and, for pharma and food, the GDP and Dubai Municipality certifications.
Does Arabic matter for a logistics company in the UAE?
English for nearly all of it; an Arabic services page helps with the Saudi-lane questions that come from Saudi buyers.
What price should be on the page?
A from-rate per container or per kilo on the lane pages, and a warehousing rate per square metre per month in AED.
See who the engines name in the UAE
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.