Freight marketplaces decides most of it for logistics and freight companies: Freightos and the quote platforms; the engines quote the rate bands. Then Trade press. A page per lane and per service: 'China to UAE sea freight, 18 to 22 days, from $X per container'. The report asks fifteen such questions with your market set and shows which sources were cited for each.
What buyers ask the engines about logistics and freight companies
The buyer is an operations or supply-chain manager with a shipment and a date, and the question carries their constraints. Six of the questions the report puts to the four engines for a logistics company, one per kind:
| Kind | The question, as asked |
|---|---|
| Head term | best freight forwarder for shipping from China to the UAE |
| Product | which companies offer bonded warehousing in Jebel Ali |
| Niche | 3PL for a Shopify brand shipping 2,000 orders a month across the GCC |
| Comparison | sea freight vs air freight for a 5-tonne shipment to Riyadh |
| Comparison | alternatives to DHL and Aramex for last-mile delivery in Saudi Arabia |
| Niche | temperature-controlled logistics provider for pharmaceuticals in the Gulf |
Where the engines read about logistics and freight companies
An engine does not know logistics and freight companies; it reads pages that list them. For this trade, the pages it reads most:
| Source | What it decides |
|---|---|
| Freight marketplaces | Freightos and the quote platforms; the engines quote the rate bands |
| Trade press | Logistics Middle East, The Loadstar, the regional supply-chain press; award lists and 'top 3PLs' rankings |
| Google Maps reviews | for the warehousing and last-mile questions |
| Certification lists | IATA CASS, WCA, GDP for pharma; a membership claim is checked against the list |
| Your own service pages | lanes, transit times and rate examples, when stated as numbers |
What wins a mention
- A page per lane and per service: 'China to UAE sea freight, 18 to 22 days, from $X per container'. The engines answer lane questions from pages that state the lane.
- Certifications named with the body: IATA, WCA, GDP, ISO. A pharma question is answered from the GDP-certified.
- Capacity and integrations as numbers: '40,000 square metres in Jebel Ali', 'integrates with Shopify and Salla'. '3PL for a Shopify brand' is answered from the integration page.
What the engines get wrong here, and what the report does about it
The engines answer every question with DHL, Aramex, FedEx and Maersk, and a regional forwarder looks invisible. The report marks the global carriers as out of scope for questions they do not quote on, and scores you against the forwarders and 3PLs that would compete for the same shipment.
The site checks that matter most for logistics and freight companies
Of the report's thirteen technical checks, the three that carry most for logistics and freight companies:
- Service schema: per service with areaServed and the lane in the description; the lane is what the question is matched on.
- Organization schema: with the certifications and memberships in the description, and sameAs to the association listings.
- Meta description: 'Freight forwarding and 3PL between China, the UAE and Saudi Arabia' rather than 'end-to-end supply chain solutions'.
The other ten: the checklist; the generator writes four of the files.
Data for logistics and freight companies
Once five companies in this category have been scanned, a data page built from the runs appears here: who took the lost questions of logistics and freight companies, the scores, the sources cited.
What a month of work looks like
The Grow plan's goal for a logistics company: get named in the five lane-and-service questions where a global carrier is named and no regional forwarder is. The work starts with Freight marketplaces, then the pages of yours the engines quote, then the third-party pages, with a rescan on the same questions at month's end. The plans are priced on the home page.
Read next
Logistics and freight companies in the UAE · How each engine reads and cites · What changes by country · How to get mentioned by ChatGPT · All industries
Questions
Do the engines recommend logistics and freight companies at all?
Yes. Asked 'best freight forwarder for shipping from China to the UAE', they name specific companies, and the free check shows whether yours is among them across about fifteen such questions.
Which source matters most for a logistics company?
Freight marketplaces: Freightos and the quote platforms; the engines quote the rate bands.
What is the first thing to fix for a logistics company?
A page per lane and per service: 'China to UAE sea freight, 18 to 22 days, from $X per container'. The engines answer lane questions from pages that state the lane.
See whether the engines name you
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.