Asked for the UAE about aesthetic and cosmetic clinics, the engines read Google Maps reviews and the DHA and DoH licences first. Injectables and lasers must be done by DHA- or DoH-licensed practitioners in a licensed facility, and the engines check both; the salon licence (for non-medical treatments) is distinguished from the clinic licence. A price list per unit and per area in AED, on the site.
What UAE buyers ask the engines about aesthetic and cosmetic clinics
The emirate is in the sentence, and so is the licence, the insurer or the free zone when the trade has one. Six of the questions the report puts to the four engines for an aesthetic clinic in the UAE:
| Kind | The question, as asked |
|---|---|
| Head term | best clinic for Botox in Dubai |
| Product | which Dubai clinics do Morpheus8 and what does it cost in AED |
| Niche | hair transplant clinic in Dubai with a DHA-licensed surgeon |
| Comparison | laser hair removal prices in Dubai vs Abu Dhabi |
| Comparison | alternatives to the celebrity clinics in Jumeirah for filler |
| Niche | aesthetic clinic that offers Tabby or a payment plan for a treatment course |
The UAE sources the engines read for aesthetic and cosmetic clinics
Asked for the UAE, the engines read UAE pages: the registers, the local directories, the Gulf press. For aesthetic and cosmetic clinics:
| Source | What it decides |
|---|---|
| Google Maps reviews | score, count and the summarised recent reviews |
| The DHA and DoH licences | injectables are answered from licensed practitioners; a 'doctor-led' claim is checked |
| Fresha and Okadoc | treatment menus with prices are read |
| Time Out Dubai, What's On, Emirates Woman | 'best aesthetic clinics in Dubai' lists |
| Instagram, via the press | the engines cannot read the videos but read the pages that cite them |
What the engines check before they name you
Injectables and lasers must be done by DHA- or DoH-licensed practitioners in a licensed facility, and the engines check both; the salon licence (for non-medical treatments) is distinguished from the clinic licence. A page that says which licence, and names the doctor with the licence number, is quoted for the 'is it safe' questions.
Dubai, Abu Dhabi, the Northern Emirates
The engines answer per emirate, from pages that name it. How the questions differ for this trade:
- Dubai: Jumeirah and the Marina; price per unit and 'Instagram-famous' questions.
- Abu Dhabi: fewer clinics, less competition; DoH licence asked.
- Sharjah and the Northern Emirates: price-led and Arabic questions; MOH licence.
Arabic
Arabic questions are common, above all from Abu Dhabi and Sharjah. Arabic treatment pages with prices are rare and are quoted when they exist.
Prices in dirhams
A price list per unit and per area in AED, on the site. This is the single most-asked question in the trade, and the engines answer it from whoever published.
The names a UAE buyer already knows
The large names in the trade, Silkor, Kaya, Cornerstone Clinic, Dr. Kayle, Elite Plastic Surgery, are the ones a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'you vs X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, for the UAE market.
What a month of work looks like in the UAE
The Grow plan's goal for an aesthetic clinic here: get named in the five treatment-and-emirate price questions where Fresha or a famous rival is named and you are not. The work starts with Google Maps reviews, then the pages of yours the engines quote, in English and, where the trade needs it, Arabic, with a rescan on the same questions for the UAE market at month's end. The plans are priced on the home page.
Read next
Aesthetic and cosmetic clinics, everywhere · The UAE market · Gyms and fitness studios in the UAE · Online stores in the UAE · Restaurants in the UAE
Questions
Which licence do the engines check for an aesthetic clinic in the UAE?
Injectables and lasers must be done by DHA- or DoH-licensed practitioners in a licensed facility, and the engines check both; the salon licence (for non-medical treatments) is distinguished from the clinic licence.
Does Arabic matter for an aesthetic clinic in the UAE?
Arabic questions are common, above all from Abu Dhabi and Sharjah. Arabic treatment pages with prices are rare and are quoted when they exist.
What price should be on the page?
A price list per unit and per area in AED, on the site. This is the single most-asked question in the trade, and the engines answer it from whoever published.
See who the engines name in the UAE
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.