Google Maps reviews decides most of it for aesthetic and cosmetic clinics: score and count, and the engines summarise recent reviews for 'is X any good'. Then Instagram and TikTok. A price list, per unit and per area, on the site. The report asks fifteen such questions with your market set and shows which sources were cited for each.
What buyers ask the engines about aesthetic and cosmetic clinics
The buyer is a person comparing prices and practitioners for a treatment they have researched already, and the question carries their constraints. Six of the questions the report puts to the four engines for an aesthetic clinic, one per kind:
| Kind | The question, as asked |
|---|---|
| Head term | best clinic for Botox in Dubai |
| Product | which clinics do Morpheus8 and what does it cost |
| Niche | hair transplant clinic in Dubai with a doctor who trained in Turkey |
| Comparison | laser hair removal in Dubai vs Abu Dhabi prices |
| Comparison | alternatives to the celebrity clinics for filler at a fair price |
| Niche | aesthetic clinic that offers a payment plan for a full treatment course |
Where the engines read about aesthetic and cosmetic clinics
An engine does not know aesthetic and cosmetic clinics; it reads pages that list them. For this trade, the pages it reads most:
| Source | What it decides |
|---|---|
| Google Maps reviews | score and count, and the engines summarise recent reviews for 'is X any good' |
| Instagram and TikTok | the engines cannot read the videos but read the press and the pages that cite them; a clinic the press calls 'Instagram-famous' is named |
| Regulator licences | DHA, DoH, Save Face and the CQC in the UK; injectable questions are answered from licensed practitioners |
| Price comparison pages | clinics' own price lists and the aggregators; 'Botox per unit in Dubai' is answered from published prices |
| Booking platforms | Fresha, Okadoc; the engines read the treatment menus |
What wins a mention
- A price list, per unit and per area, on the site. This is the most-asked question in the category and the engines answer it from whoever published.
- Practitioner profiles with the licence, the training and the years; 'doctor-led' is checked, not taken on trust.
- Before-and-after pages per treatment with a plain description of what was done and how many sessions.
What the engines get wrong here, and what the report does about it
The engines answer with the famous names and the booking platforms, and with 'Turkey' as a clinic. The report files platforms as channels, and scores the clinic on treatment-and-city questions against the clinics a person in that city would actually compare.
The site checks that matter most for aesthetic and cosmetic clinics
Of the report's thirteen technical checks, the three that carry most for aesthetic and cosmetic clinics:
- Organization schema: as MedicalClinic or BeautySalon depending on what is done, with the licence in the description.
- FAQ schema: the price, downtime, 'how long does it last' and 'is it safe' questions.
- Open Graph tags: treatment pages get shared; the card needs the treatment, the price and an image.
The other ten: the checklist; the generator writes four of the files.
Data for aesthetic and cosmetic clinics
Once five companies in this category have been scanned, a data page built from the runs appears here: who took the lost questions of aesthetic and cosmetic clinics, the scores, the sources cited.
What a month of work looks like
The Grow plan's goal for an aesthetic clinic: get named in the five treatment-and-city price questions where a platform or a famous rival is named and you are not. The work starts with Google Maps reviews, then the pages of yours the engines quote, then the third-party pages, with a rescan on the same questions at month's end. The plans are priced on the home page.
Read next
Aesthetic and cosmetic clinics in the UAE · How each engine reads and cites · What changes by country · How to get mentioned by ChatGPT · All industries
Questions
Do the engines recommend aesthetic and cosmetic clinics at all?
Yes. Asked 'best clinic for Botox in Dubai', they name specific companies, and the free check shows whether yours is among them across about fifteen such questions.
Which source matters most for an aesthetic clinic?
Google Maps reviews: score and count, and the engines summarise recent reviews for 'is X any good'.
What is the first thing to fix for an aesthetic clinic?
A price list, per unit and per area, on the site. This is the most-asked question in the category and the engines answer it from whoever published.
See whether the engines name you
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.