Regulator ratings decides most of it for schools, universities and training providers: KHDA and ADEK inspection ratings, Ofsted, the CAA for universities; the rating is quoted with the name. Then School comparison sites. Fees on the site as numbers per year or per course. The report asks fifteen such questions with your market set and shows which sources were cited for each.
What buyers ask the engines about schools, universities and training providers
The buyer is a parent choosing a school, an adult choosing a course, or a company choosing a trainer, and the question carries their constraints. Six of the questions the report puts to the four engines for a school or a training provider, one per kind:
| Kind | The question, as asked |
|---|---|
| Head term | best British curriculum school in Dubai under AED 50,000 a year |
| Product | which universities in the UAE offer a part-time MBA on weekends |
| Niche | coding bootcamp in Bangalore with a job guarantee |
| Comparison | IB vs British curriculum for a child who may move countries |
| Comparison | alternatives to the big-name universities for a data science master's in the Gulf |
| Niche | corporate training provider for Excel and Power BI, on-site in Riyadh |
Where the engines read about schools, universities and training providers
An engine does not know schools, universities and training providers; it reads pages that list them. For this trade, the pages it reads most:
| Source | What it decides |
|---|---|
| Regulator ratings | KHDA and ADEK inspection ratings, Ofsted, the CAA for universities; the rating is quoted with the name |
| School comparison sites | WhichSchoolAdvisor, SchoolsCompared, Edarabia; the engines read the fee tables and the ratings |
| Rankings | QS, Times Higher Education for universities; Course Report and SwitchUp for bootcamps |
| Google Maps reviews | for schools and training centres alike; parents' reviews are summarised |
| Your own fees and admissions pages | the fee per year, the entry requirements, the intake dates, when stated as numbers and dates |
What wins a mention
- Fees on the site as numbers per year or per course. Every 'under X a year' question is answered from published fees.
- The regulator rating on the site, with the year. 'Outstanding-rated schools in Dubai' is answered from the list, and the site that repeats it is quoted for the detail.
- Outcomes as numbers: exam results, placement rates, graduate salaries. 'Bootcamp with a job guarantee' is answered from pages that state the terms.
What the engines get wrong here, and what the report does about it
The engines answer with the comparison sites and the rankings as if they were institutions, and with the global names for questions a local provider would win. The report files comparison sites as directories, and scores the institution on curriculum-and-city questions against the institutions a parent or a student in that city would shortlist.
The site checks that matter most for schools, universities and training providers
Of the report's thirteen technical checks, the three that carry most for schools, universities and training providers:
- Organization schema: as School, CollegeOrUniversity or EducationalOrganization with the address, the curriculum in the description and the fees in an Offer.
- FAQ schema: 'what are the fees', 'is there a waiting list', 'what are the entry requirements'.
- Page title: 'British curriculum school in Al Barsha, Dubai: FS1 to Year 13', not the school's name alone.
The other ten: the checklist; the generator writes four of the files.
Data for schools, universities and training providers
Once five companies in this category have been scanned, a data page built from the runs appears here: who took the lost questions of schools, universities and training providers, the scores, the sources cited.
What a month of work looks like
The Grow plan's goal for a school or a training provider: get named in the five curriculum-and-city questions where a comparison site or a rival with a published rating is named and you are not. The work starts with Regulator ratings, then the pages of yours the engines quote, then the third-party pages, with a rescan on the same questions at month's end. The plans are priced on the home page.
Read next
Schools, universities and training providers in the UAE · How each engine reads and cites · What changes by country · How to get mentioned by ChatGPT · All industries
Questions
Do the engines recommend schools, universities and training providers at all?
Yes. Asked 'best British curriculum school in Dubai under AED 50,000 a year', they name specific companies, and the free check shows whether yours is among them across about fifteen such questions.
Which source matters most for a school or a training provider?
Regulator ratings: KHDA and ADEK inspection ratings, Ofsted, the CAA for universities; the rating is quoted with the name.
What is the first thing to fix for a school or a training provider?
Fees on the site as numbers per year or per course. Every 'under X a year' question is answered from published fees.
See whether the engines name you
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.