Asked for the UAE about schools, universities and training providers, the engines read KHDA and ADEK inspection ratings and WhichSchoolAdvisor and SchoolsCompared first. KHDA (Dubai) and ADEK (Abu Dhabi) ratings are the first thing quoted, and the fee tables they publish are the second. Fees per year in AED, per grade, on the site, matching the KHDA table.
What UAE buyers ask the engines about schools, universities and training providers
The emirate is in the sentence, and so is the licence, the insurer or the free zone when the trade has one. Six of the questions the report puts to the four engines for a school or a training provider in the UAE:
| Kind | The question, as asked |
|---|---|
| Head term | best British curriculum school in Dubai under AED 50,000 a year |
| Product | which universities in Dubai offer a part-time MBA on weekends |
| Niche | nursery in Abu Dhabi with an EYFS curriculum and a bus service |
| Comparison | IB vs British curriculum for a child who may move countries |
| Comparison | alternatives to the top-fee schools in Dubai rated Good or Outstanding |
| Niche | training institute in Dubai with a KHDA-attested certificate for Power BI |
The UAE sources the engines read for schools, universities and training providers
Asked for the UAE, the engines read UAE pages: the registers, the local directories, the Gulf press. For schools, universities and training providers:
| Source | What it decides |
|---|---|
| KHDA and ADEK inspection ratings | the rating is quoted with the school's name in every Dubai and Abu Dhabi question |
| WhichSchoolAdvisor and SchoolsCompared | fee tables and reviews; the engines read both |
| Edarabia | for universities and training institutes |
| Google Maps reviews | parents' reviews, summarised |
| The CAA and KHDA institute permits | a university's accreditation and a training institute's permit are checked |
What the engines check before they name you
KHDA (Dubai) and ADEK (Abu Dhabi) ratings are the first thing quoted, and the fee tables they publish are the second. For universities the CAA accreditation, and for training institutes the KHDA permit and whether certificates are attested, are checked; 'KHDA-approved course' is asked by name.
Dubai, Abu Dhabi, the Northern Emirates
The engines answer per emirate, from pages that name it. How the questions differ for this trade:
- Dubai: KHDA ratings and fees; Jumeirah, Al Barsha and the new communities each asked by name.
- Abu Dhabi: ADEK ratings; Khalifa City and Al Reem; 'near Saadiyat' questions.
- Sharjah and the Northern Emirates: SPEA ratings and price-led questions; Arabic questions common.
Arabic
Parent questions come in Arabic at a high rate, above all in Sharjah and for Arabic-curriculum schools. Arabic admissions pages with fees are quoted for them.
Prices in dirhams
Fees per year in AED, per grade, on the site, matching the KHDA table. 'Schools under AED 40,000 in Dubai' is answered from published fees.
The names a UAE buyer already knows
The large names in the trade, GEMS, Taaleem, Nord Anglia, Aldar Education, Bloom, are the ones a buyer arrives with, and the ones the report's comparison questions are written against ('X alternatives', 'you vs X'). Whether the engines put them ahead of you, or in your place, is what the report measures, question by question, for the UAE market.
What a month of work looks like in the UAE
The Grow plan's goal for a school or a training provider here: get named in the five curriculum-and-emirate questions where a comparison site or a rated rival is named and you are not. The work starts with KHDA and ADEK inspection ratings, then the pages of yours the engines quote, in English and, where the trade needs it, Arabic, with a rescan on the same questions for the UAE market at month's end. The plans are priced on the home page.
Read next
Schools, universities and training providers, everywhere · The UAE market · Logistics and freight companies in the UAE · Manufacturers in the UAE · Fit-out and construction contractors in the UAE
Questions
Which licence do the engines check for a school or a training provider in the UAE?
KHDA (Dubai) and ADEK (Abu Dhabi) ratings are the first thing quoted, and the fee tables they publish are the second.
Does Arabic matter for a school or a training provider in the UAE?
Parent questions come in Arabic at a high rate, above all in Sharjah and for Arabic-curriculum schools. Arabic admissions pages with fees are quoted for them.
What price should be on the page?
Fees per year in AED, per grade, on the site, matching the KHDA table. 'Schools under AED 40,000 in Dubai' is answered from published fees.
See who the engines name in the UAE
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.