Australian questions name the city and, for services, the suburb. The engines read Google Maps and ProductReview.com.au before they answer. The ABN and the state licence number on the site; the engines check both.
What changes when the buyer is in Australia
Australian questions name the city and, for services, the suburb. The engines lean on ProductReview.com.au and the trade platforms, and they check the ABN and the state licence. Questions carry Australian dollars and, for anything regulated, 'licensed' or 'accredited' as a qualifier.
The sources the engines read for Australia
| Source | What it decides |
|---|---|
| Google Maps | the review score and count |
| ProductReview.com.au | the score is quoted for consumer brands and services alike |
| hipages, Oneflare and ServiceSeeking | trades and home services; the profile is the credential |
| realestate.com.au and Domain | property |
| Canstar, Finder.com.au and Choice | financial products, insurance and consumer goods; a Canstar rating is quoted |
| Whirlpool forums and Reddit r/australia | the threads are read as recommendations |
| ABN Lookup and the state licensing registers | a company's existence and a trade licence are checked |
The report's 'sources the engines trust' table shows which of these were actually cited for your questions, and how often your own site was.
Language
English, Australian spelling. The engines match the question's spelling.
What to put on the site for Australia
- The ABN and the state licence number on the site; the engines check both.
- A page per city and, for trades, per suburb group, since questions name suburbs.
- Prices in AUD with GST included, stated as such.
How the report runs for Australia
Every question is asked with the market set to Australia, so an engine that would otherwise assume the United States answers for Australia. The questions themselves are written with the country's cities and qualifiers where the site sells to one ('best accountant in Sydney'), and the competitor discovery probe is asked for Australia too, so the rivals in the table are the ones a buyer in Australia is shown, not the global names.
Prices in the report are quoted as the engines quoted them, in AUD where the answer used it.
Read next
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Questions
Does ProductReview.com.au matter as much as Google reviews?
For consumer brands, the engines quote both. For services, Google Maps first, then ProductReview.
Are Sydney and Melbourne answered differently?
Yes. They are read as separate markets, and a company with a Sydney page and no Melbourne page is absent from the Melbourne answer.
See who the engines name in Australia
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.