German questions are mostly in German, and the engines answer them from German pages; an English-only site is nearly absent from them. The engines read Google Maps and Trusted Shops and Trustpilot before they answer. A full Impressum with the register number, and the Datenschutz page; the engines read their absence as a red flag.
What changes when the buyer is in Germany
German questions are mostly in German, and the engines answer them from German pages; an English-only site is nearly absent from them. The engines lean on the German comparison and review platforms (Trusted Shops, idealo, Check24) and on the professional registers. The Impressum is read as the trust signal: a site without one is treated as not a real business.
The sources the engines read for Germany
| Source | What it decides |
|---|---|
| Google Maps | the review score and count |
| Trusted Shops and Trustpilot | e-commerce trust; the Trusted Shops seal is quoted |
| idealo and Check24 | 'cheapest X' and any financial or insurance product; the comparison is quoted directly |
| ImmoScout24 | property |
| jameda | doctors and clinics; the profile is quoted for specialty and reviews |
| kununu | read for employer questions and, oddly, for 'is company X serious' questions |
| Handelsregister and the chamber registers | a company's existence and its legal form are checked |
The report's 'sources the engines trust' table shows which of these were actually cited for your questions, and how often your own site was.
Language
German, for nearly all consumer and most B2B questions. A German version of the site's main pages is not optional here; it is the site, and the English one is the addition. Schema, titles and descriptions in German too.
What to put on the site for Germany
- A full Impressum with the register number, and the Datenschutz page; the engines read their absence as a red flag.
- German pages for the questions that matter, with hreflang; titles and descriptions in German.
- Prices in euros with 'inkl. MwSt.' stated.
How the report runs for Germany
Every question is asked with the market set to Germany, so an engine that would otherwise assume the United States answers for Germany. The questions themselves are written with the country's cities and qualifiers where the site sells to one ('best accountant in Berlin'), and the competitor discovery probe is asked for Germany too, so the rivals in the table are the ones a buyer in Germany is shown, not the global names.
Prices in the report are quoted as the engines quoted them, in EUR where the answer used it.
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Questions
Will an English site be named in German answers?
Rarely. The engines answer German questions from German pages, and there are enough of them in most trades that an English site is not needed.
Is the Impressum really read?
Yes. It is the page the engines use to decide a German company exists and who runs it. A site without one is treated as unverified.
See who the engines name in Germany
Your website, region and work email. The score appears in about three minutes, and the report is a link you keep.